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In 1988, under international pressure, Chilean dictator Augusto Pinochet is compelled to hold a plebiscite on his presidency, giving the nation a choice between continuing his rule for another eight years or opting for a new direction. Capitalizing on this opportunity, opposition leaders enlist René Saavedra, a headstrong advertising executive with little political experience, to lead their 'No' vote campaign against Pinochet. Faced with limited resources and constant surveillance from the oppressive regime, Saavedra and his team craft an innovative strategy to rally support, overcome adversity, and ultimately change the course of Chile's history. This underdog tale showcases the power of persistence, creativity, and unity amidst the backdrop of political turmoil and tyranny.